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Who We Are
We are Evergreen Strategic Communications, a marketing agency dedicated exclusively to nonprofits, faith-based, and educational organizations. We combine years of nonprofit experience with a data-driven, adaptable approach to create marketing strategies that evolve as your audience and needs change. More than anything, we believe in building strong, human relationships — with our clients and their communities.
How We Work: Strategy that Fits
We partner with you to understand your goals, challenges, and audience. From there, we design strategies that are practical, measurable, and flexible. Whether we’re embedded as your fractional marketing team or executing a project-based campaign, we focus on collaboration, clear communication, and delivering results that make an impact.
EMPATHY
We listen, understand, and respect the people and missions we serve.
ADAPTABILITY
We design strategies that evolve with your audience, goals, and the ever-changing world of marketing.
INTEGRITY
We deliver honest guidance, transparent processes, and dependable results.
Evergreen Strategic is Trusted By:
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Meet the Team
We’re a small but mighty team, united by our experience in nonprofits and our passion for helping organizations thrive. Every member brings hands-on marketing expertise, a deep understanding of mission-driven work, and a human approach to collaboration. Together, we combine creativity, strategy, and execution to help your organization grow.
Emily Heck
PRESIDENT & FOUNDER
After years of working in the nonprofit and higher education industries, Emily Heck launched Evergreen in 2019 with the goal of helping nonprofit, education, and faith-based organizations who may not have the time, resources, or skillset to grow their engagement through marketing and fundraising.
Emily started her career at the Crossroads of America Council, Boy Scouts of America where she led the marketing department for the 36,000-member council. In 2017, Emily joined the staff of the Butler University marketing department where she managed the marketing strategy for University Advancement and its departments including launching Butler Beyond, the University's largest comprehensive fundraising campaign.
Emily is a graduate of Butler University and earned her Master of Business Administration from University of Indianapolis.
Natalie Och
ACCOUNT EXECUTIVE
Since joining Evergreen Strategic Communications in 2021, Natalie Och has partnered closely with clients to develop and execute integrated marketing, fundraising, and communications strategies. A skilled storyteller, she brings a narrative-driven approach to campaign planning, websites, email marketing, and social media.
Natalie specializes in interviews, feature stories, and long-form content that capture the heart and essence of organizations, their mission, and their people, increasing engagement and support. Her experience spans agency, freelance, and in-house work across brand development, digital strategy, and content-driven campaigns. She holds a bachelor’s degree in Interpersonal Communication Studies and Sociology from Ball State University.
Trinity Fine
ACCOUNT EXECUTIVE
Trinity is an Account Executive at Evergreen Strategic Communications, where she has worked since 2023, specializing in social media strategy and content creation. She is a graduate of the University of Indianapolis, holding a bachelor’s degree in Marketing.
When it comes to the people she cares about and the work she does, Trinity goes all in. In her role, she blends creativity with strategy to tell meaningful stories and support clients who are making a real impact in their communities.
Payton Bateman
MARKETING ADMINISTRATOR
Payton is a passionate marketer with years of experience across start-ups and corporate America. She enjoys analyzing data and developing strategic marketing plans.
When Payton is not at work, she loves watching sports with her husband, reading, and playing with her three cats.
