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NONPROFIT & SMALL BUSINESS MARKETING AGENCY
About Us
Evergreen Strategic Communications (ESC) is a central Indiana marketing agency specializing in nonprofit, education, and purpose-driven small business marketing services.
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Since 2019, we’ve worked with clients to elevate their brands and grow the engagement of their audiences. We blend data driven decisions with our years of experience to build strategies that evolve as audiences and markets change.
Evergreen Strategic Communications LLC is a certified woman-owned business by the State of Indiana and the City of Indianapolis.
Our Approach
We see ourselves as partners to our clients and their organizations.
We celebrate their successes and are frustrated by their challenges as if they are our own.
The basics of marketing do not change, but our approach to any project sets the foundation
to build a custom strategy for each client that will grow with their organization.
Our Structure
WE ARE INTENTIONALLY A SMALL, BUT NIMBLE AGENCY.
Our model is to bring together marketing consultants with specific skills and experience to better serve our clients. Our clients benefit from working with a team of consultants highly skilled in their area of need rather than generalist professionals. We directly work with and manage each of our contractors so the process is seamless for our clients.
WE BELIEVE IN
COLLABORATION
Marketing is not one size fits all and we don’t have all the answers. We bring our experience and skill set to the table and ask our clients to bring their challenges, vision, and objectives so we can build a holistic strategy that will work not only in the present, but will build upon itself for the future.
WE BELIEVE IN
PROBLEM SOLVING
There are bumps along the way in any project. We are problem solvers and work to find creative solutions as challenges arise. Technology fails, audiences don’t engage with content as planned, and printers don’t meet deadlines, but we believe that being organized from the start allows us to pivot as needed to keep the project moving forward.
WE BELIEVE IN
COMMUNICATION
Strategic communication goes beyond engaging with your target audience. From the start, we ensure our clients and team members are well informed of the objectives, plan, and timeline. We believe that consistency is the first step in the success of a project along with regular meetings, opportunities to approve plans and content, and analytic reports that provide growth metrics.
Meet the Founder
Emily Heck is a marketing strategy consultant and owner of Evergreen Strategic Communications. After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits, education organizations, and purpose-driven small businesses who may not have the time, resources, or skillset to grow their engagement through marketing.
Emily started her career at the Crossroads of America Council, Boy Scouts of America where she led the marketing department for the 36,000-member council. During her time, she managed national media crises, developed recruitment strategies for multiple programs, and planned the largest annual Scouting fundraising event in the country. In 2017, Emily joined the staff of the Butler University marketing department where she managed the marketing strategy for University Advancement and its departments including launching Butler Beyond, the University's largest comprehensive fundraising campaign.
Emily is a graduate of Butler University and earned her Master of Business Administration from University of Indianapolis where she also teaches undergraduate marketing courses. She and her husband also own and operate Evergreen Property Management and are currently renovating a 150 year old school house in south central Indiana.
