Is Email Dead for Nonprofits? Why Email Marketing Remains the Ultimate Donor Engagement Tool It’s no secret that digital marketing evolves at lightning speed. It seems like a new platform or technology is constantly being launched that promises to make our lives easier, or in the nonprofit industry, allow us to better connect with donors, volunteers, and mission we serve. We’re in a constant whiplash of second guessing if the tried and true communication channels, like email,

Look around at philanthropy in the U.S. today and it’s a tale of two cities. On one side, the sheer volume of money flowing to nonprofits is astonishing. According to the recently released Giving USA report, total philanthropic giving in the United States reached a historic $617 billion driven by robust stock market gains and a resilient economic growth. However, if you ask the average nonprofit leader if fundraising feels right now, you’re likely to be met with a heavy sigh

We have all seen the flyers, social media graphics, and enthusiastic emails: “Eat at [Local Restaurant] this Thursday between 5:00 PM and 9:00 PM, mention our organization, and 15% of your bill will be donated to our cause!” On paper, "Dine to Donate" nights (or percentage nights) look like a dream come true for cash-strapped nonprofits. They are marketed as a frictionless, community-driven way to raise money while giving local businesses a boost. It feels like a win-win. But

Starting a nonprofit is an act of pure passion. You see a gap in the world, and you step up to fill it. But once the official paperwork is filed, a daunting reality often sets in: How do we actually get people to care? Marketing for a fresh, emergent nonprofit can feel like shouting into a void, especially when you are working with a tight budget and a skeleton crew. The good news? You don't need a massive budget to build a movement. You just need a smart, foundational strat

By Emily Heck, President & Founder, Evergreen Strategic Communications President & Founder of Evergreen Strategic Communications, Emily Heck, was recently featured in Lake Institute on Faith & Giving’s Insights Newsletter. Alongside Meredith McNabb of Lake Institute, Emily explores how an organization’s “digital front door” shapes giving and engagement. This resource provides actionable ways to ensure your organization’s digital presence reflects your mission and connects wi