Is Email Dead for Nonprofits? Why Email Marketing Remains the Ultimate Donor Engagement Tool It’s no secret that digital marketing evolves at lightning speed. It seems like a new platform or technology is constantly being launched that promises to make our lives easier, or in the nonprofit industry, allow us to better connect with donors, volunteers, and mission we serve. We’re in a constant whiplash of second guessing if the tried and true communication channels, like email,

Look around at philanthropy in the U.S. today and it’s a tale of two cities. On one side, the sheer volume of money flowing to nonprofits is astonishing. According to the recently released Giving USA report, total philanthropic giving in the United States reached a historic $617 billion driven by robust stock market gains and a resilient economic growth. However, if you ask the average nonprofit leader if fundraising feels right now, you’re likely to be met with a heavy sigh

We have all seen the flyers, social media graphics, and enthusiastic emails: “Eat at [Local Restaurant] this Thursday between 5:00 PM and 9:00 PM, mention our organization, and 15% of your bill will be donated to our cause!” On paper, "Dine to Donate" nights (or percentage nights) look like a dream come true for cash-strapped nonprofits. They are marketed as a frictionless, community-driven way to raise money while giving local businesses a boost. It feels like a win-win. But

Starting a nonprofit is an act of pure passion. You see a gap in the world, and you step up to fill it. But once the official paperwork is filed, a daunting reality often sets in: How do we actually get people to care? Marketing for a fresh, emergent nonprofit can feel like shouting into a void, especially when you are working with a tight budget and a skeleton crew. The good news? You don't need a massive budget to build a movement. You just need a smart, foundational strat

By Emily Heck, President & Founder, Evergreen Strategic Communications President & Founder of Evergreen Strategic Communications, Emily Heck, was recently featured in Lake Institute on Faith & Giving’s Insights Newsletter. Alongside Meredith McNabb of Lake Institute, Emily explores how an organization’s “digital front door” shapes giving and engagement. This resource provides actionable ways to ensure your organization’s digital presence reflects your mission and connects wi

Evergreen Strategic Communications is pleased to welcome Trinity Fine as our newest full time account executive! Many of our clients already recognize Trinity as she served as a contractor for us for many years. Trinity’s genuine passion and curiosity to try new things makes her a natural fit to the Evergreen team. As her experience and time with us grew, we knew we needed to make things official. As an official warm welcome to ESC, we asked Trinity a few questions about her

The Fractional Marketing Team: Every Nonprofit’s Untapped Resource As a nonprofit, educational, or faith-based organization, it can be difficult to put resources behind every area of an organization and we know how quickly marketing can fall to the bottom of the list. The struggle is how to justify hiring a marketing staff member, when hiring direct service staff can be easily tied back to growing the mission—an important factor in reporting for grants and funding. Natura

Evergreen is a term often used in marketing to describe strategies and tactics that are long-standing and unaffected by changing trends, markets or audiences. As marketing professionals, we hold tightly to evergreen content because of the significant impact it can have in campaigns and strategy. It’s a given that many would think Evergreen Strategic Communications was named for this reason. However, in many spiritual traditions, evergreen represents energy, hope, enduring

When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

With 2025 just around the corner, it’s time to set your nonprofit’s marketing strategy up for success. Whether you’re aiming to amplify...

Evergreen provides five key takeaways for building an end-of-year (EOY) strategy for better donor engagement and increased gifts.

As Giving Tuesday nears, use Evergreen Strategic Communications' tips to make your campaign stand out and engage donors globally.

Achieving consistent branding across social media platforms is vital for engaging your audience as a nonprofit.

As we reach the halfway mark of the year, now is the perfect time for your nonprofit to hit pause and take stock of how your marketing...

A big thank you to DonorSearch for featuring Emily Heck, President and Owner of Evergreen Strategic Communications, as a guest speaker in...

The following blog was written by Emily Heck as a guest piece for Kristi Howard-Shultz Consulting and originally appeared here. Thank you...

We love partnering with like-minded small businesses to elevate our support of our clients. This month, we asked friend and partner,...

We've all been there – those dreaded slow content months where inspiration seems to vanish into thin air and engagement levels hit a...

As the spring season approaches, it's time to breathe new life into your marketing strategy. For nonprofits, maintaining a fresh and...

Evergreen Strategic Communications is pleased to welcome Natalie Och as our new account executive! Many of our clients already recognize Natalie as she served as a contractor for us for many years and even took a lead role for the agency while ESC president, Emily Heck, was away on maternity leave the fall of 2023. We are thrilled to bring on Natalie to our team for her unique storytelling, dedication to client success, and strategic marketing know-how. As an official warm we