Evergreen Strategic Communications is pleased to welcome Trinity Fine as our newest full time account executive! Many of our clients already recognize Trinity as she served as a contractor for us for many years. Trinity’s genuine passion and curiosity to try new things makes her a natural fit to the Evergreen team. As her experience and time with us grew, we knew we needed to make things official.  As an official warm welcome to ESC, we asked Trinity a few questions about her

The Fractional Marketing Team: Every Nonprofit’s Untapped Resource  As a nonprofit, educational, or faith-based organization, it can be difficult to put resources behind every area of an organization and we know how quickly marketing can fall to the bottom of the list.  The struggle is how to justify hiring a marketing staff member, when hiring direct service staff can be easily tied back to growing the mission—an important factor in reporting for grants and funding.   Natura

Evergreen is a term often used in marketing to describe strategies and tactics that are long-standing and unaffected by changing trends, markets or audiences. As marketing professionals, we hold tightly to evergreen content because of the significant impact it can have in campaigns and strategy.    It’s a given that many would think Evergreen Strategic Communications was named for this reason.  However, in many spiritual traditions, evergreen represents energy, hope, enduring

When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

With 2025 just around the corner, it’s time to set your nonprofit’s marketing strategy up for success. Whether you’re aiming to amplify...

Evergreen provides five key takeaways for building an end-of-year (EOY) strategy for better donor engagement and increased gifts.

As Giving Tuesday nears, use Evergreen Strategic Communications' tips to make your campaign stand out and engage donors globally.

Achieving consistent branding across social media platforms is vital for engaging your audience as a nonprofit.

As we reach the halfway mark of the year, now is the perfect time for your nonprofit to hit pause and take stock of how your marketing...

A big thank you to DonorSearch for featuring Emily Heck, President and Owner of Evergreen Strategic Communications, as a guest speaker in...

The following blog was written by Emily Heck as a guest piece for Kristi Howard-Shultz Consulting and originally appeared here. Thank you...

We love partnering with like-minded small businesses to elevate our support of our clients. This month, we asked friend and partner,...

We've all been there – those dreaded slow content months where inspiration seems to vanish into thin air and engagement levels hit a...

As the spring season approaches, it's time to breathe new life into your marketing strategy. For nonprofits, maintaining a fresh and...

Evergreen Strategic Communications is pleased to welcome Natalie Och as our new account executive! Many of our clients already recognize...

In the dynamic world of nonprofit marketing, where every audience connection is vital, the key to success lies in the art of...

Over the past 10+ years, #GivingTuesday has quickly become an absolute necessity in annual fundraising plans.

Giving Tuesday is an important day on the nonprofit fundraising calendar. Giving is trending more and more to online giving days and...

So, you've made the decision to outsource your small business or nonprofit's marketing efforts. How do you prepare for the first meeting...

Congratulations on making it through the first half of the year! Now that you've had some time to reflect on your marketing efforts and...