We have all seen the flyers, social media graphics, and enthusiastic emails: “Eat at [Local Restaurant] this Thursday between 5:00 PM and 9:00 PM, mention our organization, and 15% of your bill will be donated to our cause!” On paper, "Dine to Donate" nights (or percentage nights) look like a dream come true for cash-strapped nonprofits. They are marketed as a frictionless, community-driven way to raise money while giving local businesses a boost. It feels like a win-win. But

Starting a nonprofit is an act of pure passion. You see a gap in the world, and you step up to fill it. But once the official paperwork is filed, a daunting reality often sets in: How do we actually get people to care? Marketing for a fresh, emergent nonprofit can feel like shouting into a void, especially when you are working with a tight budget and a skeleton crew. The good news? You don't need a massive budget to build a movement. You just need a smart, foundational strat

By Emily Heck, President & Founder, Evergreen Strategic Communications President & Founder of Evergreen Strategic Communications, Emily Heck, was recently featured in Lake Institute on Faith & Giving’s Insights Newsletter. Alongside Meredith McNabb of Lake Institute, Emily explores how an organization’s “digital front door” shapes giving and engagement. This resource provides actionable ways to ensure your organization’s digital presence reflects your mission and connects wi

Evergreen Strategic Communications is pleased to welcome Trinity Fine as our newest full time account executive! Many of our clients already recognize Trinity as she served as a contractor for us for many years. Trinity’s genuine passion and curiosity to try new things makes her a natural fit to the Evergreen team. As her experience and time with us grew, we knew we needed to make things official. As an official warm welcome to ESC, we asked Trinity a few questions about her

The Fractional Marketing Team: Every Nonprofit’s Untapped Resource As a nonprofit, educational, or faith-based organization, it can be difficult to put resources behind every area of an organization and we know how quickly marketing can fall to the bottom of the list. The struggle is how to justify hiring a marketing staff member, when hiring direct service staff can be easily tied back to growing the mission—an important factor in reporting for grants and funding. Natura