When you start a small business, you don’t realize
HOW MUCH there is to do to really get it launched and/or thriving.
It’s overwhelming and it feels never-ending.
It seems like everyone else has great marketing and you’re not really sure what to do or if you’re doing things right.
Have you been saying to yourself lately...
I’m spending way too much time coming up with social media content.
What’s the best website platform for what I need?
Where do I even begin with Facebook ads?
How do I know if my email funnels are actually working?
WHY DOES MARKETING HAVE TO BE SO HARD?!
Sure, you can continue to spend hours on Google trying to figure out marketing, but WHY?
We all have enough on our plates as it is and don’t need to continue to add more.
Welcome to The MKTG Collection.
With this collection, you will:
Have access to how-to videos and resources free of charge curated by a seasoned marketing professional and university professor (meaning I’m teaching this stuff ALL THE TIME).
One stop for everything you need as a small business owner to improve your marketing.
Look organized, consistent and professional in your marketing.
Get back time to focus on the things in your business you are passionate about.
The MKTG Collection is for you if...
You just launched your new small business and have no idea where to start when it comes to marketing. You need help yesterday!
You’ve been running your small business for a few years, but you’re ready to step up your marketing presence. You’re in growth mode, but not quite ready to hire or outsource your marketing.
You want to do things the right way. You’ve seen a lot of examples of what NOT to do online and you don’t want to go down that path.
You’re tired of spending hours scrolling through websites trying to find the right how-to marketing video or article. You want to get back to doing what you want to do in your business.
Hi, I’m Emily!
I’m the owner and founder of Evergreen Strategic Communications and a marketing consultant with a passion for helping nonprofits, education organizations, and purpose-driven small businesses.
I get where you are right now. There is SO much on your to do list to get your small business up and running or moving forward. You went into business or chose your career path because you’re passionate about something — not to worry about social media posts, email funnels and updating your website.
And when you’re trying to do it all, it’s overwhelming.
If you’re finding you don’t know where to turn with your marketing and don’t have hours to spend Googling and scrolling through random articles and websites, you’re in the right place.
Take a glimpse into
The MKTG Collection...
Building a Content Strategy
Creating a Realistic Marketing Budget
Our Recommendations: Marketing Platforms
Setting Up a MailChimp Account
Email Campaigns & Newsletters
How To: Organic Social Media
Audit Your Website Home Page
How It Works
This isn't a coaching program. This isn't another online course.
The MKTG Collection gives you access to a full library of resources—free of charge—showing you the how-to of your biggest marketing questions. Email marketing, social media ads, content strategy, the best equipment to create quick videos…it’s all in there. Plus, we are always adding new resources based on our user feedback.
If there’s something you want to know more about, we will add it!
These introductory resources into branding, content strategy, and creating a budget will help you to establish your brand. Each resource will clarify marketing terms and tactics and how you can use them to promote and market your business
General Marketing Resources
After establishing your brand pillars these resources will help you determine what platforms are right for your business to manage your day-to-day marketing. It will also walk you through the steps of beginning to create content and accounts for your business such as Meta Business Manager, website platforms, and MailChimp.
These email resources will allow you to build relationships and connect with your audience through email campaigns. We also walk you through how to use email funnels to directly engage with your audience on an automated and consistent basis.
These resources will be helpful if you are creating a website for your business and want your customers to have the best user experience. It will also go over the basics of search engine optimization for those at the beginning of their marketing journey.
These video resources will cover the basics of social media planning and determining what content is right for your business. It will also walk you through how to make a simple social media content calendar with Excel spreadsheets.