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Where Missions Meets Momentum
EXPLORE WORK THAT MOVES PEOPLE
FRACTIONAL MARKETING
Girls, Inc. of Greater Indianapolis
The Challenge: After a few years of a project-based partnership, Girls Inc. of Greater Indianapolis (GIGI) became a fractional marketing client with an objective to expand awareness across their service area. GIGI’s focus since the pandemic has been rebuilding many facets of the organization and were ready to move forward full force with their marketing; including revitalizing and increasing social media engagement, developing and implementing a donor engagement plan, and building and launching a new website with the Girls Inc. national office.
Our Approach: Our preliminary focus was to stabilize all of GIGI’s marketing channels. Engagement and reach had been very low because of the lack of consistency in messaging, visuals, and branding.
Implementation: Once channels began to stabilize, we began a growth approach focused on members, program participants, donors, summer camp registrations, and general brand awareness through social media, web, and email strategies.
Results:
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Implementation of a successful Giving Tuesday and year-end solicitation campaign
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PR support through public perception issues
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Marketing support through the organization’s most successful fundraising event to date
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Launch of a fundraising campaign focused on girl dads including a community partner activation plan
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Summer camp campaign achieving full registration capacity
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Strategy and implementation of paid social media to increase brand awareness
EVENT PROMOTION STRATEGY
Talcott Mountain Science Center
The Challenge: Talcott Mountain Science Center, Academy & Research Institute (TMSCARI) approached ESC in 2025 as it was facing big decisions about its future. We were focused on providing marketing support for many areas of the organization, but summer camp promotions was a major area of focus within the first six months of our work together.
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Our Approach: Understanding that brand awareness was low for TMSCARI across all of its programs, our approach needed to make TMSCARI summer camp visible as much as possible—first to its current and past families followed by potential families.
Results:
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100 enrollments within the first 15 minutes of opening summer camp registrations
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Registrations reached 35% capacity within the first 24 hours—a milestone they usually don’t hit until a month after opening.
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Just 48 hours after opening registration, their summer camp was at 47% capacity.
COMPREHENSIVE FUNDRAISING CAMPAIGN
Wesley Foundation at Purdue
The Challenge: Wesley Foundation at Purdue University approached ESC in the summer of 2024 seeking support for their upcoming comprehensive campaign. Even with a multi-million fundraising goal, the campaign was on a fast track due to a building construction schedule and their alumni and donor engagement was nearly non-existent.
Our Approach: Consistent communication and messaging was key in increasing engagement of Wesley’s donor and alumni audiences before the campaign launched. We knew these audiences were highly devoted to Wesley Foundation and the excitement of a new building, and would receive messaging well.
Implementation: While the campaign committee worked in the silent phase of the campaign, we began implementation of a donor/alumni engagement plan for a year before the campaign went public. Our strategy included consistent communication through monthly emails, print newsletters, social media, and virtual and in-person alumni gatherings.
Results:
Not only have we achieved an increase in alumni and donor engagement across all channels, our 2025 year-end solicitation (right at the start of the campaign public phase) raised more than $80,000 for the small nonprofit—a 56% increase over 2024.
FRACTIONAL MARKETING
Center for Congregations
The Challenge: The Center for Congregations came to Evergreen Strategic Communications in 2021 with the challenge of centralizing and enhancing their communications and marketing with its current and prospective congregations. Even though the organization had been operating for decades, a true brand strategy was never developed and the original logo was created from notepad sketches at the organization's launch. We knew that as a Lilly Endowment grantee it was important to organize and enhance their marketing efforts in order to impact more Indiana congregations.
Our Approach: As the fractional marketing team, we supported the Center in raising awareness of its consulting and education programs to congregations across Indiana in addition to its extensive grants program.
Implementation: We established the Center’s first marketing department and helped develop internal processes to ensure the Center presents itself in a coordinated and strategic manner. In fall 2022, we supported the Center through its first organizational branding project which included the development of a multi-faceted website that launched in the first quarter of 2023 and continued with a strategic rollout through the remainder of the year.
Results:
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Stabilized and increased use of marketing within the organization to justify the hiring of a full-time director-level marketing position.
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Established process to gather and develop congregational stories in order to provide examples of successful grant projects.
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Refocused the paid media budget and found more than $20,000 to reallocate to more impactful marketing channels.
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Increased reach and engagement across all digital channels through consistency in brand messaging, visuals, and scheduling.