Listen: Emily Heck on marketing for a not-for-profit organization

We recently sat down with Vince Warnock from the Chasing the Insights podcast to talk about nonprofit marketing and the unique challenges non-profits face as they try to elevate their brands and awareness. Take a listen!



From the Chasing the Insights Podcast:


In this episode of Chasing the Insights, I talk to marketing expert Emily Heck. Emily talks to us about the unique challenges of marketing for a not-for-profit organization. Emily Heck is a marketing consultant and owner of Evergreen Strategic Communications.

After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits and small businesses who may not have the time, resources, or skillset to grow their organizations through marketing.

Emily started her career in Indianapolis, Indiana, at the Crossroads of America Council, Boy Scouts of America where she led the marketing department for the 36,000-member council. During her time, she managed national media crises, developed recruitment strategies for multiple programs, and planned the largest annual Scouting fundraising event in the country. In 2017, Emily joined the staff of the Butler University marketing department where she managed the marketing strategy for the university’s Advancement division and its departments including launching Butler Beyond, the University’s largest comprehensive fundraising campaign.

In addition, her nonprofit marketing experience includes raising funds through highly successful online giving days.

Emily is a graduate of Butler University and earned her Master of Business Administration from University of Indianapolis where she also currently teaches undergraduate marketing courses.

Copy of EMILY-Headshots014.jpg
Hi, I'm Emily 

I'm the owner and founder of Evergreen Strategic Communications. We've all been there. You're a small business owner or nonprofit exec and know something has to change with your marketing. It's stale, it's tired and what's that new thing everyone is doing now on Instagram.
Sound familiar? 

 

You have a million other things to think about before you can even
begin to worry about marketing.
That's where we come in. 

 

If you're ready to grow your marketing, we'd love to meet you! 

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