When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

With 2025 just around the corner, it’s time to set your nonprofit’s marketing strategy up for success. Whether you’re aiming to amplify...

Evergreen provides five key takeaways for building an end-of-year (EOY) strategy for better donor engagement and increased gifts.

We've all been there – those dreaded slow content months where inspiration seems to vanish into thin air and engagement levels hit a...

As the spring season approaches, it's time to breathe new life into your marketing strategy. For nonprofits, maintaining a fresh and...

Giving Tuesday is an important day on the nonprofit fundraising calendar. Giving is trending more and more to online giving days and...

So, you've made the decision to outsource your small business or nonprofit's marketing efforts. How do you prepare for the first meeting...

Congratulations on making it through the first half of the year! Now that you've had some time to reflect on your marketing efforts and...

In the ever-evolving world of digital marketing, it's essential for small businesses and nonprofits to keep up with the latest trends and...

Spring is upon us, which means it's time to spring clean your brand. Here are three times you need a brand refresh. Read to learn more!

We recently sat down with Vince Warnock from the Chasing the Insights podcast to talk about nonprofit marketing and the unique challenges...

We recently sat down with Sara from the Agency Spark podcast to talk about non-profit marketing campaigns and the importance of...

We recently sat down with Danielle from the Content Cash Machine podcast to talk about messy marketing and how cleaning up your processes...

Did you know that each marketing platform has a different lifespan for content? Here's our tips for extending the life of your content.

We had a blast talking with Rob Kischuk on The Marketing Agency Leadership podcast by Converge. We had a little bit of everything in the...

Repurposing content is the practice of reusing all or some of your existing content in order to expand its reach. Here's how!

My daughter turned 18 months old this month. Within days from the start of the New Year, I started receiving emails from Motherhood...

Building social media strategy around your 3 content pillars is the key to reinforcing your organization's overall brand.

The nonprofit audience is unique. Here's how to understand and engage with your audience through effective marketing strategies.

You want to see growth in your email metrics when evaluating how a campaign is performing. Here are the three metrics to keep an eye on.