On the Blog

Check out what we are thinking about these days! Here you can get to know ESC, meet our clients,
and learn more about the ever-growing world of marketing.

5 days ago

12 Days of Nonprofit Marketing

With 2025 just around the corner, it’s time to set your nonprofit’s marketing strategy up for success. Whether you’re aiming to amplify...

Sep 16

5 Keys to the End-of-Year Solicitation

Evergreen provides five key takeaways for building an end-of-year (EOY) strategy for better donor engagement and increased gifts.

Mar 21

Slow Content Months? 5 Ideas to Fill the Gap

We've all been there – those dreaded slow content months where inspiration seems to vanish into thin air and engagement levels hit a...

Mar 11

Dusting Off Your Digital Front Door: 5 Tips to Elevate Your Nonprofit's Online Presence

As the spring season approaches, it's time to breathe new life into your marketing strategy. For nonprofits, maintaining a fresh and...

Aug 31, 2023

Understanding Fundraising Psychology to Create an Effective Giving Tuesday Campaign

Giving Tuesday is an important day on the nonprofit fundraising calendar. Giving is trending more and more to online giving days and...

Jul 19, 2023

From Billable Hours to Retainers: The Ultimate Guide to Outsourcing Your Marketing

So, you've made the decision to outsource your small business or nonprofit's marketing efforts. How do you prepare for the first meeting...

Jun 14, 2023

Mid-Year Check In: Cleaning Up Your "Messy Marketing"

Congratulations on making it through the first half of the year! Now that you've had some time to reflect on your marketing efforts and...

May 20, 2023

Embracing the Art of Blogging to Transform Your Small Business or Nonprofit

In the ever-evolving world of digital marketing, it's essential for small businesses and nonprofits to keep up with the latest trends and...

Feb 25, 2023

Spring Cleaning Your Brand: 3 Times You Need a Brand Refresh

Spring is upon us, which means it's time to spring clean your brand. Here are three times you need a brand refresh. Read to learn more!

Jul 11, 2022

Listen: Emily Heck on marketing for a not-for-profit organization

We recently sat down with Vince Warnock from the Chasing the Insights podcast to talk about nonprofit marketing and the unique challenges...

May 6, 2022

Listen: The Key to a Successful Non-Profit Marketing Campaign

We recently sat down with Sara from the Agency Spark podcast to talk about non-profit marketing campaigns and the importance of...

May 6, 2022

Listen: How to Have Less Messy Marketing with Emily Heck

We recently sat down with Danielle from the Content Cash Machine podcast to talk about messy marketing and how cleaning up your processes...

Mar 20, 2022

Evergreen Tips for Extending the Life of Your Content

Did you know that each marketing platform has a different lifespan for content? Here's our tips for extending the life of your content.

Mar 17, 2022

Listen: Small Businesses and Nonprofits Win with Organization, Strategy, and Personality

We had a blast talking with Rob Kischuk on The Marketing Agency Leadership podcast by Converge. We had a little bit of everything in the...

Feb 27, 2022

Let’s Talk: Repurposing Content

Repurposing content is the practice of reusing all or some of your existing content in order to expand its reach. Here's how!

Jan 24, 2022

Maternity Leggings: Thinking About Your Email Strategy Long Term

My daughter turned 18 months old this month. Within days from the start of the New Year, I started receiving emails from Motherhood...

Nov 2, 2021

Building Social Media Strategy Around Your 3 Content Pillars

Building social media strategy around your 3 content pillars is the key to reinforcing your organization's overall brand.

Sep 19, 2021

Nonprofit Marketing: Understanding and Engaging with Your Audience

The nonprofit audience is unique. Here's how to understand and engage with your audience through effective marketing strategies.

Aug 11, 2021

Email Metrics: Learning What Matters & How to Improve

You want to see growth in your email metrics when evaluating how a campaign is performing. Here are the three metrics to keep an eye on.

Jul 28, 2021

Email Campaigns: Discovering What’s Right for Your Small Business or Nonprofit

Email campaigns are not a one-size-fits-all marketing strategy. Read to discover the best approach for your small business or nonprofit.

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